| Search Engine Optimisation (SEO) is the meat and | | | | top of your resume. |
| potatoes of businesses hoping to make it on the | | | | Here's what not to do: |
| internet, but did you realise that SEO can also be the | | | | Lose sight of the fact that you're preparing your |
| key to wildly increasing the number of international | | | | resume to attract the interest of a human being. |
| school recruiters who see your eResume? | | | | Check that your resume is attractive, well-laid out |
| Let's face it, the reality of job-hunting in the 21st | | | | and reads well. |
| Century is that digital is the way to go... We search | | | | Over use any single keyword or phrase as this can |
| for jobs online, we submit our resumes online, are | | | | result in that keyword or phrase being disregarded. |
| interviewed via Skype over the internet and accept | | | | The pros and cons of posting your resume online: |
| contracts that are delivered electronically too. | | | | At the end of the day, international recruiters are |
| In this article I want to clue you in to a little known | | | | busy people who don't spend hours trawling the |
| technique that is crucial when you are submitting your | | | | internet in an attempt to find staff. Therefore, |
| resume to a website or an electronic database, use | | | | submitting your resume to resume bulletin boards is |
| keywords. Simple isn't it? But very few of your | | | | going to be a waste of time. |
| competitors know about this, and that's to your | | | | So why go to the effort of optimising your resume |
| direct benefit because optimising your resume for the | | | | for online use? There are a number of industry |
| search terms recruiters will be using to find you will | | | | specific websites on the internet where international |
| put your resume smack in the middle of their desk. | | | | school vacancies are posted. If you submit your |
| Here's what to do: | | | | resume to these sites, there's a reasonable chance |
| Include specific education related nouns in your | | | | that recruiters may run a quick search when they're |
| resume because keywords are noun-based. Some | | | | posting the job adverts, provided the advertisement |
| examples are: classroom management, curriculum | | | | is not being posted by a personal assistant. And so, |
| design, student motivation, student assessment, | | | | submitting an optimised resume will pay off in this |
| student organisation, class project, extra curricular | | | | situation. |
| activity. | | | | Also, one of the services the international teaching |
| Include specific subject related nouns in your resume. | | | | job fair organisers offer schools' recruiters is the |
| Include qualification specific nouns in your resume. | | | | ability to search a database of candidates' resumes. |
| Include experience specific nouns in your resume. | | | | To search the databases the recruiters enter subject |
| Some examples are: GCSE teaching experience, | | | | specific, qualification specific and, experience specific |
| examination board marking, moderating experience. | | | | keywords. |
| Remember to include terms that would be of interest | | | | At the very least this exercise will result in you |
| to a British, American or IB school if that's where you | | | | identifying areas in your experience and qualifications |
| experience lies or that's where you want to go. | | | | that will attract recruiters. You can then use these |
| Look at job descriptions and job advertisements for | | | | either when you optimise you resume ready to post |
| ideas of keywords. Imagine that you're the recruiter | | | | online, or you can use them when you write your |
| and make a list of keywords you'd use when | | | | cover letter to catch the eye of recruiters who 'skim' |
| searching a database for someone with your | | | | the majority of cover letters prior to deleting them. |
| qualifications. | | | | Good luck on your job-hunt! |
| Attempt to position these keywords towards the | | | | |