| Search Engine Optimisation (SEO) is the meat | | | | |
| and potatoes of businesses hoping to make it | | | | Here's what not to do: |
| on the internet, but did you realise that SEO | | | | |
| can also be the key to wildly increasing the | | | | Lose sight of the fact that you're preparing |
| number of international school recruiters who | | | | your resume to attract the interest of a |
| see your eResume? | | | | human being. |
| | | | |
| Let's face it, the reality of job-hunting in | | | | Check that your resume is attractive, |
| the 21st Century is that digital is the way | | | | well-laid out and reads well. |
| to go... We search for jobs online, we submit | | | | |
| our resumes online, are interviewed via Skype | | | | Over use any single keyword or phrase as this |
| over the internet and accept contracts that | | | | can result in that keyword or phrase being |
| are delivered electronically too. | | | | disregarded. |
| | | | |
| In this article I want to clue you in to a | | | | The pros and cons of posting your resume |
| little known technique that is crucial when | | | | online: |
| you are submitting your resume to a website | | | | |
| or an electronic database, use keywords. | | | | At the end of the day, international |
| Simple isn't it? But very few of your | | | | recruiters are busy people who don't spend |
| competitors know about this, and that's to | | | | hours trawling the internet in an attempt to |
| your direct benefit because optimising your | | | | find staff. Therefore, submitting your resume |
| resume for the search terms recruiters will | | | | to resume bulletin boards is going to be a |
| be using to find you will put your resume | | | | waste of time. |
| smack in the middle of their desk. | | | | |
| | | | So why go to the effort of optimising your |
| Here's what to do: | | | | resume for online use? There are a number of |
| | | | industry specific websites on the internet |
| Include specific education related nouns in | | | | where international school vacancies are |
| your resume because keywords are noun-based. | | | | posted. If you submit your resume to these |
| Some examples are: classroom management, | | | | sites, there's a reasonable chance that |
| curriculum design, student motivation, | | | | recruiters may run a quick search when |
| student assessment, student organisation, | | | | they're posting the job adverts, provided the |
| class project, extra curricular activity. | | | | advertisement is not being posted by a |
| | | | personal assistant. And so, submitting an |
| Include specific subject related nouns in | | | | optimised resume will pay off in this |
| your resume. | | | | situation. |
| | | | |
| Include qualification specific nouns in your | | | | Also, one of the services the international |
| resume. | | | | teaching job fair organisers offer schools' |
| | | | recruiters is the ability to search a |
| Include experience specific nouns in your | | | | database of candidates' resumes. To search |
| resume. Some examples are: GCSE teaching | | | | the databases the recruiters enter subject |
| experience, examination board marking, | | | | specific, qualification specific and, |
| moderating experience. Remember to include | | | | experience specific keywords. |
| terms that would be of interest to a British, | | | | |
| American or IB school if that's where you | | | | At the very least this exercise will result |
| experience lies or that's where you want to | | | | in you identifying areas in your experience |
| go. | | | | and qualifications that will attract |
| | | | recruiters. You can then use these either |
| Look at job descriptions and job | | | | when you optimise you resume ready to post |
| advertisements for ideas of keywords. Imagine | | | | online, or you can use them when you write |
| that you're the recruiter and make a list of | | | | your cover letter to catch the eye of |
| keywords you'd use when searching a database | | | | recruiters who 'skim' the majority of cover |
| for someone with your qualifications. | | | | letters prior to deleting them. |
| | | | |
| Attempt to position these keywords towards | | | | Good luck on your job-hunt! |
| the top of your resume. | | | | |