E-Learning Versus Classroom-Based Training Videos; Which is Right for Your Company?

In recent years, e-learning has become a major partpresident of Employee University says, "Classroom
of many business HR strategies, but is it killingtraining gives employees an opportunity to mingle
employee morale and undermining the value ofwith leadership and folks from other departments or
teamwork? Some experts caution that too muchunits that they may not otherwise rub shoulders with.
solitary e-learning can lead to employee isolation andIt's a connection thing; a teambuilding opportunity."
a breakdown of the team approach to business.Many of today's top employers like Google and Apple
As a former classroom sales trainer for GEICOunderstand and actively promote social learning
insurance for many years, I used a mixture of both,environments and team building activities as a way to
but can't imagine training employees on topics relatingstrengthen the company as a whole. There's no
to interpersonal relationships through solitarybetter way to learn how to work together than to
e-learning programs. In this article, I'll explore the proslearn together.
and cons of e-learning versus organized classroomThe Downside of Classroom Training
training and when each format is most effective forEspecially for large organization, classroom training can
success-driven businesses.pose a bit of a logistical problem. It's difficult for all
What really is "learning" anyway?employees that need training to fit it into their
To learn something is more than just to memorizeschedules. Additionally, it can be tough to deliver
answers. To learn is to understand a particularconsistency with training since the classroom
problem and to respond with a new behavior. Justexperience and perhaps the trainer is different every
about anyone can memorize the answers to a set oftime.
questions, the real test though is weather or not aHowever, there are many training videos available
person can respond with the right behavior at thetoday designed for classroom-based training that
right time in a real-world setting.come with leader guides, instructing the trainer when
When teaching sales training, I would start the courseto pause the training video and which questions to
off with test-type training and assessments toask to initiate discussions. Many training video
measure knowledge about the technical aspects ofprograms even include pre-packed assessment tools.
insurance. Many students would master this afterWhich to Choose: e-Learning or Classroom Based
about 2 weeks, but actually applying those answersTraining?
in a real-world sales dialogue consumed the remainingIn general, e-learning is best for subjects that require
6 weeks of training. Even though the student'smemorization. Speaking in terms of insurance,
"intellectually" knew critical answers, the act ofe-learning was wonderful when teaching facts like
applying that knowledge to real world-situations washow to apply points to various drivers and when to
far trickier.apply discounts.
The Pros of E-LearningClassroom based training, led through discussion, role
It's no wonder that e-learning has become so popularplay, or training videos in conjunction with discussion
in business. Courses can be delivered instantly,work best when teaching complicated ideas or
without worry of physical boundaries or schedulingmethods of interacting with other people. Sexual
conflicts. In busy office environments, employees canharassment training, leadership training, sales training,
take training course at their desks while all of theirinterview training, and other types of real world
test results are instantly compiled and fed into ainteractions are best suited for a classroom training
database.environment using training videos as a supporting
The Downside of E-Learningresource.
Although it's easy to administer and quantify testBusinesses should utilize a variety of different training
results, most e-learning courses transfer knowledgestrategies in their employee learning programs
through memorization. Learning how to effectivelyincluding e-learning, classroom training, and interactive
manage people or to function as a key player in atraining videos. Assess each topic before deciding on
team are not concepts based around memorization,a type of training. If the subject is one that requires
but around actively participating in groups, somethingmemorization of specific information or rules,
that is difficult, if not impossible, to convey throughe-learning is ideal. If the topic is one designed to
e-learning.teach people how to interact with other and react to
The Pros of Classroom Trainingreal-world social environments, choose classroom
Classroom-based training gives employees thetraining and utilize professional training videos and
opportunity to connect and grow with otherassessment tools to keep training consistent.
members within the organization. As Darin Hanks,