The ultimate teachers' resource for PE class


aiesep.com keyword stats



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How to Make your Website Search-engine Friendly

One of your ultimate goals when creating yourbrowser itself. A lot of websites just have
small business website will be to ensure thatthe company name or the name of the page
the website can be found by clients andyou're on up there-but I suggest placing your
prospects using Internet search engines (forkeywords  and  keyword  phrases  up  there.
example, Google, Yahoo!, and so forth). But
there's not a lot of understandable- META keyword tags: These tags are no longer
information available about what the averageused for rankings by search engines. In fact,
small business owner can do to improve thetheir current main use is for your
number of search engine "hits" their websitescompetition to spy on you-they can view the
get. So, here are some tips that you can usesource code of your site to discover the
to  improve  your  site's  ranking:keywords that you're optimizing for! However,
the META description tags are still used-and
- Site coding language: The content of yourthey are essential to your search engine
website should be coded in HTML so that thestrategy. The search engines display those in
search engines can read it. If you createthe  search  results.
your site in Flash or include PDF documents
on it, then the search engines won't be able- Website copywriting: When you write the
to see the text-which means that they won'ttext for your website, make sure to repeat
understand  what  your  site  is  about.your keywords a few times in the body copy,
and use them in the headlines. Don't use them
- Keywords: When planning your site, considerso much that it the writing sounds unnatural
the words and phrases that your prospects areto someone reading your site, but do try to
most likely to use when running a text searchuse them a couple of times per page. You can
for your products or services. In many cases,include a keyword phrase on an average page
it will be easiest for a small business toabout  three  times  without  looking  silly.
optimize for a keyword phrase instead of a
single keyword. Most keywords are used to- Valuable content: If you make your site
frequently by too many sites for you toinformation-rich, then the search engines
easily rank well. And most serious prospectswill have more content to index. And if
search using keyword phrases. Instead ofyou're writing articles, posting tips, or
optimizing for "psychotherapist", foradding information to your site about your
example, you will have more successarea of expertise, there's a good chance that
optimizing for "San Franciscoit will be full of keywords, which will help
psychotherapist".your  ranking.
- Headlines: The headlines on a website areIf your website includes these basics, you'll
one of the most effective places to put yourhave a head start on getting a good ranking
keyword phrases. Make sure that yourfrom Internet search engines. As more people
headlines are coded using "H1" headline tagsfind your website, you'll have a greater pool
in HTML, not images. This will limit theof interested leads to work from. Since these
fonts that are available to stylize thepeople found you with their own search, then
headlines, but the sacrifice is well worth itthere's a good chance that they're on their
in  exchange for the results that you'll get.way to becoming a qualified prospect. A good
search engine strategy paired with a strong
- Title tags: Title tags control the textwebsite can convert those prospects to sales
that is displayed at the very top of the webfor you!



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