| The power of words: | | | | You may understand how the ATD results positively |
| Market yourself by adopting a whole new language | | | | affected the VG and the YOU but your potential |
| I think we all agree that gone are the days when we | | | | employer (even if from the same field) may have no |
| would mass e- or snail-mail tens or even hundreds of | | | | clue. Remember, it doesn't leave an impression if it |
| resumes just for the sake of telling ourselves that | | | | doesn't mean anything to the reader. So if you did |
| we've done all we could to find the right job. | | | | something you can't wait to tell the employment |
| Assuming that it's fair to say that the right job | | | | world about, make sure you tell your reader about it |
| search is all about the right job and the right | | | | in plain English. |
| employer, then how do you let the right employer | | | | Speaking of which... |
| know you are the right employee? Really, when it | | | | Plain English is a great thing! Don't hide a great |
| comes down to it, the only thing between you and | | | | accomplishment by one of those high-scoring |
| your next job is a few hundred words that, if chosen | | | | Scrabble words. The truth is, people really like clear |
| correctly, can take you places. | | | | words and concise ideas. Wow them with what you |
| When it comes to knowing and using the right lingo, | | | | did - don't hit 'em over the heads with something |
| you'll want to: | | | | that just doesn't make a whole lot of sense! |
| Do your research. | | | | If the shoe fits... |
| What kind of company is this? Do you know and | | | | Finally, make sure that the company is looking for |
| really understand what they do? What is their culture, | | | | someone like you. If you don't fit their bill, chances |
| are they by-the-book or casual? What ideas and | | | | are they won't seriously consider you or your |
| themes do they embrace? What does their website, | | | | resume, so use your e-mail, cover letters, resume |
| their marketing materials or even the job | | | | and clicking sparingly. |
| announcement say about them and their needs? Can | | | | So... |
| you get a feel for who will be reading and evaluating | | | | Your resume and experience are powerful things - |
| your resume? Show them that you fit the bill while | | | | use them accordingly. Say what you mean and say it |
| also showing them that you've done your research. | | | | succinctly and accurately. And remember: once you |
| It's not you, it's them. | | | | get in the door, say it with a smile! |
| Whatever you do, don't talk about how great, | | | | Allison Nazarian is president and chief copywriter of |
| wonderful, experienced and kind you are (even if you | | | | Get It In Writing, a Florida-based company that helps |
| truly are all of those things!). Talk instead about how | | | | businesses nationwide harness the power of words |
| the great, wonderful, experienced and kind things | | | | to sell, inform and publicize. Allison can be reached at |
| you did while working for other companies helped | | | | 561.487.3917 or . |
| their sales, marketing, P.R., manufacturing and | | | | Copyright© Get It In Writing, Inc. May be |
| retention efforts. Show a direct correlation between | | | | reprinted without permission of Get It In Writing, Inc |
| what you did and what the lasting effect was. It's | | | | and Allison Nazarian if in full, unchanged format and |
| now what you did, but what the result was. | | | | with complete attribution to author. |
| Put yourself in their shoes. | | | | |