| How would you like to have prospective clients call | | | | free podcasts or videos on your topic. And of |
| YOU? How would you like to stop chasing business | | | | course, a Google search will bring up all the resources |
| and sit back and let the phone ring? Most of us | | | | you need. |
| would love that luxury. And after years in a particular | | | | The second thing you need to do is give your |
| business, many of us get to that point. But it's a | | | | expertise away for free. Yes, you read that right. |
| struggle and many others never quite get there. The | | | | Give it away for free. Make yourself useful. Get out |
| trick is to become a recognized expert in your field, | | | | there and demonstrate your expertise. Show the |
| to establish a name for yourself that is associated | | | | world your knowledge. And the internet plays a |
| with expertise in your business. The trick is to | | | | major role in that as well. No longer do you need to |
| become so well known in your field that prospective | | | | publish a book to demonstrate your expertise. Now, |
| clients seek you out and never even compare you | | | | you can publish articles like this one or start a |
| with your competition. | | | | podcast series. You can contribute to blogs or |
| You already know the recognized experts in your | | | | forums or you can start a blog of your own. All of |
| field. You know who they are. And in many cases, | | | | these tactics will position you as an expert in your |
| their achievements appear out of reach. Their | | | | field. All of these things will increase your credibility |
| business reality is so different than our own that it | | | | and your exposure. |
| seems almost out of reach. Well, that is not case. | | | | Now, the idea of publishing a book is another great |
| Although these recognized experts seem to have a | | | | option. And that's a lot easier than it once was as |
| certain degree of star power, they are human beings | | | | well. No longer do you have to submit a proposal to |
| just like you and me and they got to their level of | | | | the industry heavies like Penguin and Random House |
| recognition by following a strategy, by doing certain | | | | and pray you get accepted when thousands of |
| things deliberately to achieve the desired results. | | | | others get denied. No. Now, you can find a smaller |
| So the question really is: what did they do? What | | | | independent publisher or self-publish your own book. |
| were the steps along the way and exactly what did | | | | And regardless how you get it out there, you will |
| they do to achieve the exposure they now enjoy. | | | | make the transition from a regular runt to an author. |
| Believe me; it's not an easy path. Yes, in some cases, | | | | And from that day forward, people will treat you |
| people almost stumble into their own success. Those | | | | differently. They will treat you like an expert. |
| stories exist and we've all heard them. But there are | | | | The last thing you need to do is leverage the early |
| many more than take the hard road and literally | | | | exposure you get to widen your audience. After |
| muscle their way onto the stage. This article will look | | | | you've contributed to blogs and forums, after you've |
| at the conceptual foundation of that process. | | | | found an audience by podcasting, after you've sold |
| The first thing you'll need to become a recognized | | | | 100 copies of your new book, you need to |
| expert in your field is expertise. There's no way to | | | | immediately put those victories into your bio and use |
| fake this. And as an author myself, I'm certainly not | | | | them to position yourself for larger and larger |
| encouraging any sort of deceptive run into stardom. | | | | venues. Done properly, the process can snowball and |
| If you have ambitions to become a recognized | | | | lead you on a steep climb to success. |
| expert in your field, you absolutely must become an | | | | The recognized experts in your field aren't that |
| expert first. And with the internet close at hand, | | | | different than you and I. They're just a few steps in |
| doing so is easier than ever. | | | | front of us. And just because their reality looks so |
| There's no question that the best value for your | | | | different than yours, don't think the same reality isn't |
| money in terms of acquiring expertise is in published | | | | equally available to you. It is. You just have to map |
| books. Do a search on Amazon and you'll quickly find | | | | out a strategy and follow through with it. You have |
| more knowledge than you can handle. And for those | | | | to develop expertise and then give it away for free. |
| of you who don't like to read, you can often buy the | | | | And then you have to leverage the early exposure |
| books in audio format. In fact, you can do a search | | | | to widen the audience. Good luck! |
| on iTunes and YouTube and probably find dozens of | | | | |