| Here is just a quick story about one guy I | | | | something clarified before handing over their |
| know - it's not me, no, really, it is | | | | hard-earned cash. So, off Bob goes to check |
| not...Anyway, this guy - let's call him Mark | | | | his email.Yes, as expected, there were lots |
| - err, I mean Bob. Well, Bob decided one day | | | | of emails. But, the contents of the email |
| that he was going to explode his online sales | | | | were not people asking a simple question |
| with the use of Google AdWords.He had a nice, | | | | before buying Bobs product. The questions |
| relatively inexpensive Home Business | | | | were mainly:- |
| Opportunity to market and while sales were | | | | |
| moving nicely he figured that AdWords was | | | | |
| worth the investment of time and money. Now, | | | | |
| Bob being a pretty smart guy didn't think he | | | | Did Bob need a larger pe%$#, well, you know |
| needed much in the way of AdWords training. | | | | what I mean |
| Let's face it, it's not rocket science and | | | | |
| one can get plenty of ideas for advert style | | | | Could Bob depoit the $800 in theor PayPal |
| from looking in one's niche market, and there | | | | accout |
| are plenty of keyword tools so building a | | | | |
| list is a 10 minute job.Anyway, Bob set up | | | | Could they sign-up to Bob's opportunity for |
| his first campaign, ad group, ad copy and | | | | free |
| keywords. He chose $0.30 a click, as he was | | | | |
| competing with some well used keywords, and a | | | | Could Bob get them a credit card |
| daily budget of $50.00. His landing page was | | | | |
| simply asking for people to opt-in to his | | | | Would Bob sign-up for their MLM opportunity |
| newsletter, for which he would tell them to | | | | |
| get $800 if free pay-per-click | | | | Bob was perplexed.Time to go a take a closer |
| advertising.Things looked to be going nicely. | | | | look at the people who sign-up to the |
| The ads were being clicked, the | | | | newsletter thought Bob.Well, things became |
| click-through rate was high and the cost per | | | | clear very quickly. I told you Bob is |
| click was falling nicely over time - all | | | | smart.Over 90% of the people signing-up for |
| while maitaing a nice page 2 or 3 ad | | | | Bob's Newsletter were people from far-far |
| postition.People were signing up to the news | | | | away in both time and economic resources - |
| letter and as we all know, the more people in | | | | people with names like Adimoorthy Lakshmi |
| the list the more money we will make.All was | | | | Narasimhan - who do not possess a credit card |
| good in the world of Bob. So good, in fact, | | | | and do not have the purchasing power to start |
| that Bob decided that a family vacation was | | | | and run Bob's opportunity.Bob, had forgotten |
| in order - one where computers couldn't | | | | to target specific countries in his ad |
| infringe. The business was on auto-pilot and | | | | campaign. Bod had forgotten to remove "free" |
| a new batch of hungry buers were beating a | | | | from his list of keywords. All of Bob's |
| path to Bob's door.Two weeks later Bob comes | | | | daily clicks were being used up in low income |
| back from a great vactaion and immediatly | | | | markets looking for freebies. Bob lost a |
| wants to see his sales figures for the last | | | | bunch of money. Bob's wife was not very |
| month and assure himeself that the $1500 | | | | happy. Bob spent a very uncomfortable night |
| AdWords expense was justified by sales | | | | sleeping in the dog house with Bruno the |
| dollars.Shock. Horror. Sales are the same. | | | | 150lb, drooling, slobbering rotweiler. Bob |
| A quick check of the logs shows that exactly | | | | will never make the same mistake again.But at |
| two people who sign-up for newsletter actualy | | | | least Bob got to meet some interesting people |
| went forward a bought his product. A measly | | | | from far away places. A plane ticket would |
| 2. How can that be thought Bob. Maybe there | | | | have been cheaper. |
| were lots of people with questions who needed | | | | |