| Here is just a quick story about one guy I know - it's | | | | who sign-up for newsletter actualy went forward a |
| not me, no, really, it is not...Anyway, this guy - let's | | | | bought his product. A measly 2. How can that be |
| call him Mark - err, I mean Bob. Well, Bob decided one | | | | thought Bob. Maybe there were lots of people with |
| day that he was going to explode his online sales | | | | questions who needed something clarified before |
| with the use of Google AdWords.He had a nice, | | | | handing over their hard-earned cash. So, off Bob |
| relatively inexpensive Home Business Opportunity to | | | | goes to check his email.Yes, as expected, there |
| market and while sales were moving nicely he figured | | | | were lots of emails. But, the contents of the email |
| that AdWords was worth the investment of time | | | | were not people asking a simple question before |
| and money. Now, Bob being a pretty smart guy didn't | | | | buying Bobs product. The questions were mainly:- |
| think he needed much in the way of AdWords | | | | |
| training. Let's face it, it's not rocket science and one | | | | Did Bob need a larger pe%$#, well, you know what |
| can get plenty of ideas for advert style from looking | | | | I mean |
| in one's niche market, and there are plenty of | | | | Could Bob depoit the $800 in theor PayPal accout |
| keyword tools so building a list is a 10 minute | | | | Could they sign-up to Bob's opportunity for free |
| job.Anyway, Bob set up his first campaign, ad group, | | | | Could Bob get them a credit card |
| ad copy and keywords. He chose $0.30 a click, as he | | | | Would Bob sign-up for their MLM opportunity |
| was competing with some well used keywords, and | | | | Bob was perplexed.Time to go a take a closer look |
| a daily budget of $50.00. His landing page was simply | | | | at the people who sign-up to the newsletter thought |
| asking for people to opt-in to his newsletter, for | | | | Bob.Well, things became clear very quickly. I told you |
| which he would tell them to get $800 if free | | | | Bob is smart.Over 90% of the people signing-up for |
| pay-per-click advertising.Things looked to be going | | | | Bob's Newsletter were people from far-far away in |
| nicely. The ads were being clicked, the click-through | | | | both time and economic resources - people with |
| rate was high and the cost per click was falling nicely | | | | names like Adimoorthy Lakshmi Narasimhan - who do |
| over time - all while maitaing a nice page 2 or 3 ad | | | | not possess a credit card and do not have the |
| postition.People were signing up to the news letter | | | | purchasing power to start and run Bob's |
| and as we all know, the more people in the list the | | | | opportunity.Bob, had forgotten to target specific |
| more money we will make.All was good in the world | | | | countries in his ad campaign. Bod had forgotten to |
| of Bob. So good, in fact, that Bob decided that a | | | | remove "free" from his list of keywords. All of Bob's |
| family vacation was in order - one where computers | | | | daily clicks were being used up in low income markets |
| couldn't infringe. The business was on auto-pilot and a | | | | looking for freebies. Bob lost a bunch of money. |
| new batch of hungry buers were beating a path to | | | | Bob's wife was not very happy. Bob spent a very |
| Bob's door.Two weeks later Bob comes back from a | | | | uncomfortable night sleeping in the dog house with |
| great vactaion and immediatly wants to see his sales | | | | Bruno the 150lb, drooling, slobbering rotweiler. Bob will |
| figures for the last month and assure himeself that | | | | never make the same mistake again.But at least Bob |
| the $1500 AdWords expense was justified by sales | | | | got to meet some interesting people from far away |
| dollars.Shock. Horror. Sales are the same. A quick | | | | places. A plane ticket would have been cheaper. |
| check of the logs shows that exactly two people | | | | |