| There are several different ways I built credibility. | | | | Current action conveys credibility. I always mention |
| First of all, like it or not, people make value | | | | one of my most recent deals which is usually that I |
| judgements about you before you even open your | | | | bought and/or sold a property yesterday or within |
| mouth. Think about it. What preconceived ideas do | | | | the last few days. |
| you have about a bag lady vs. a movie star? You get | | | | In my presentation I acknowledge their fears and |
| an image but the reality is you don't really know | | | | openly address a big one when I show the slide that |
| anything about them. It is in your best interest to | | | | says, "What Happens to my Investment if Alan Dies." |
| present a well-groomed professional image and make | | | | They usually chuckle because they thought of that |
| sure your staff members comply as well. | | | | but didn't want to say it. I let them know that the |
| This professional image extends to the meeting | | | | corporation is structured to sell properties and their |
| location you choose, the marketing items you | | | | principle and interest will be paid as agreed. Talk |
| provide, and your presentation. | | | | about credibility. Have I not crossed all the T's and |
| Search Engine Marketing Specialist | | | | dotted all the I's with this presentation? |
| Since 1995 SEO/SEM tools, training, and professional | | | | Also, If you say you are going to do it, DO IT. |
| "full service" Search Engine Marketing help at very | | | | Someone might be testing you by loaning a small |
| affordable rates. | | | | amount just to see if you are for real. Make sure |
| This is whether you want to borrow money, buy | | | | you send them their interest check at exactly the |
| their house or sell them a home. | | | | agreed upon time for the correct amount. I've seen |
| The first verbal message should be to gain rapport | | | | this happen time and time again where the lender |
| with the guests. I share that I have lived in the area | | | | comes back a couple months later with more money. |
| for 10 years and I have kids in school. I establish | | | | Then a few months later they come back with even |
| credibility as a member of the community. We are in | | | | more money. You must prove that you are for real |
| this together. If you lose, I lose - and I'm not gonna | | | | and that you do what you say. |
| lose because I have a lot at stake. | | | | If you break that trust, it's over. |
| The actual presentation sends one clear, consistent | | | | Finally, I build credibility by being reachable. I have an |
| message such as "you loan me money and I'll give | | | | office that they can stop by. I have an answering |
| you high interest payments". That's it. While I have | | | | service that picks up my calls 24 hours a day, 7 days |
| other facets to my business and other interests, I do | | | | a week and relays important messages quickly. I |
| not waiver in my message. | | | | have a web site where the lender can see what I'm |
| Sending a straightforward message in an | | | | doing and, they can send me email and I respond |
| easy-to-understand way, to convey credibility | | | | promptly. |
| because there is no "small print." You let them know | | | | Credibility is powerful... Learn to use it to your |
| this is a simple program. These are the simple forms. | | | | advantage. |
| This is the way it works. Period. | | | | |