| Search engines are Not "the only form of marketing" | | | | offline marketing, your happy customers and friends |
| these days as to how people will find your website | | | | just pass it on! |
| (as was the case five years ago)! Many more people | | | | 11. Fax cover sheets - (many people forget this one |
| are visiting websites where they have seen the web | | | | for offline marketing!) |
| address in writing. Why do you think so many | | | | 12. Personal brochures - about you and your |
| television commercials these days always include the | | | | company! |
| web address of the product they are promoting? | | | | 13. Printed Material - Print your URL (Web site |
| These tips will do wonders for increasing your Offline | | | | address) everywhere you print your business name. |
| Marketing and the amount of traffic to your website, | | | | Including business cards, fliers, signage, ads, product |
| which of course, is what we all want to achieve! | | | | tags, labels, craft show directories (in shows you |
| 1. Answering Machine - This one is easy for offline | | | | may be attending) and anywhere else your business |
| marketing, just be sure to include your URL, in your | | | | name is printed! |
| answering machine messages! | | | | 14. Newspapers, classifieds and related magazines - |
| 2. Address Labels - Again easy all your outgoing mail | | | | The print media which includes newspapers, journals |
| for everything use your address labels for more | | | | and magazines is another avenue where your can |
| offline marketing of your business and website! | | | | have your URL exposed for everyone to see. It's |
| 3. Business Cards - Definitely use them, get in the | | | | best first to start advertising your products, services |
| habit of carrying them with you and pass them out | | | | and URL in local newspapers and then if successful |
| "It Works", you can even get you cards done on | | | | continue onto regional and national publications. If you |
| cd-roms! | | | | can't afford the common graphical advertisement as |
| 4. Company vehicles - We all see vehicles with | | | | seen throughout newspapers and journals related to |
| company names and telephone numbers on them | | | | your industry don't worry as most of these |
| driving our streets and motorways. This is a great | | | | publications have classified ad sections. Classified ads |
| idea as it gives potential customers the chance while | | | | allow you to reach a targeted audience very cheaply |
| out and about to learn about the company and also | | | | with a simple short message and of course your URL |
| learn about how to contact them should they need | | | | is included in there somewhere too again a great |
| the service or product they offer at some stage in | | | | source of offline marketing for your business! |
| the future. I often wonder why more websites aren't | | | | 15. Press releases - Press releases using them for |
| promoted in this way by simply adding the company | | | | offline marketing and promotion. Press releases or |
| website URL also, you definitely should do this as | | | | news releases as they're sometimes known are |
| part of your Offline Marketing! | | | | newsworthy stories about your business that you |
| 5. Flyers - Post flyers on free local bulletin boards | | | | send to various sections of the media. These |
| (grocery stores, discount chain stores, shopping malls, | | | | sections of the media must be related to your |
| laundromats, dry cleaners, etc.) print a flyer on bright | | | | industry for you to have any chance of success. |
| yellow paper detailing your web address and your | | | | Newsworthy stories are stories which readers of the |
| company. BE SURE to include your email address, | | | | media publications you submit to might be interested |
| URL as well as your telephone number! Tack the | | | | in. |
| flyer to bulletin boards all over your town. Keep a | | | | If the journalist reads it and likes it he or she may |
| supply in your car for handy offline marketing! | | | | publish it or some of its contents in his or her |
| 6. Freebies & Giveaways - This method is a personal | | | | publication, if this happens you're on to a winner |
| favorite of mine. It involves purchasing and | | | | because the public in general are much more |
| distributing items such as pencils, pens, t-shirts, mugs, | | | | responsive to a news story than a plain old hyped up |
| mouse pads, calendars, key-chains, bumper stickers, | | | | advertisement. This could mean they'll enquire about |
| refrigerator magnets and the like. All these items will | | | | or even purchase your products or services. |
| have your URL, Logo, or Email address located | | | | Using press releases for offline marketing of your |
| somewhere on them helping to market offline and | | | | website uses the same principals, if it's newsworthy |
| attract people to your website. | | | | release it. Newsworthy events for websites include |
| 7. Christmas Cards - Use your Christmas cards to all | | | | website launches, website re launches and new online |
| your customers also for offline marketing with all | | | | services among other items. Also don't forget online |
| your info URL, email and phone numbers! | | | | press releases! |
| 8. Checks & Coupons - Again use all your information | | | | 16. I. ID-It Plates - These Elegant mini-Billboards |
| when using coupons and have your company checks | | | | promote YOU 365 days a year, enhance the |
| printed with this information! | | | | appearance of your vehicles, last for years and most |
| 9. Web decals - are a new, inexpensive and fun way | | | | important, give you literally Millions of Impressions and |
| to use offline marketing and attract attention to your | | | | affordable offline marketing over their lifetime. |
| website. People absolutely love them, and they are | | | | Conclusion - Even if your business only exits in the |
| very simple to use. Web decals are made of high | | | | virtual world you must realize ALL your customers |
| quality vinyl and printed with state of the art digital | | | | live and always will live in the physical world and |
| equipment. Display your website address and more in | | | | therefore can be reached much better from the |
| bold white or black & white letters. People stick them | | | | physical world. The moral of the story is never ever |
| everywhere. In your car windows, store, office and | | | | forget about the offline marketing and promotion of |
| home windows, any place with glass! | | | | your website. Your success or failure could depend |
| 10. Word of Mouth - easiest and a very viral form of | | | | on it! |