| Things are rough today for online businesses. The | | | | 4. ) Use offline marketing methods to supplement |
| economy is struggling to get back on track. Spam is | | | | your online sales tactics. Create simple postcards on |
| clogging up the inboxes of everyone, making email | | | | your computer. Postcards are cheaper to mail than |
| marketing less effective. And anti-spam software | | | | first class letters. (For more info on how to use |
| seems delighted to target legitimate email as junk. | | | | postcards for marketing, get my article on the |
| Today, you must step up your tactics to keep your | | | | subject. Send a blank email to ) |
| customers buying and away from the competition | | | | 5. ) Include a product list flyer when you mail any |
| next door on the cyberspace highway. | | | | products to customers. |
| Study your competitor's marketing and advertising. | | | | 6. ) Occasionally send out a short, non-sales email. |
| Sign up to their email list. Can you offer more than | | | | Maybe you came across an excellent website, free |
| they can? Does your competitor have a weakness | | | | resource or tool that you wanted them to know |
| that you can exploit? Use it as your main selling point. | | | | about. |
| Previous customers are 5 to 10 times more | | | | 7. ) Offer an course by email and subtly highlight |
| responsive to your marketing than people who have | | | | some of your products as solutions to your |
| never done business with you. It's definitely | | | | customers' problems. |
| worthwhile to put in some extra time to keep | | | | 8. ) Create a customer only membership site or |
| customers happy. | | | | bulletin board to post questions and answers. |
| Here's a few ideas that can help. | | | | 9. ) Send a follow up message after a purchase to |
| 1. ) Become a "solution-provider" instead of a | | | | reassure your customer they've made the right |
| merchant. Send out a short, personalized email to | | | | decision and toovercome any "buyers remorse." |
| customers who haven't bought anything for awhile | | | | 10. ) Create an affiliate program. Offer customers a |
| and ask how they're enjoying the last product they | | | | higher percentage of the profits than non-customers |
| bought. Offer to answer any questions or help out if | | | | who sign up. (For more info on starting an affiliate |
| they're having a problem. The more you become a | | | | program, visit |
| friend rather than just another business, the more | | | | 11. ) Ask one of your customers for a product |
| likely they'll buy from you again. | | | | testimonial and send it to customers who haven't |
| 2. ) Cross-sell. Make sure customers know about your | | | | bought that particular product. |
| other products. Give a discount for your best | | | | 12. ) Create a special report or e-book available for |
| customers to purchase your other items. | | | | free but only to customers. |
| 3. ) Send an email to customers only and tell them | | | | 13.) Develop a customer survey and offer a prize or |
| about your "Customer Appreciation Sale." Create a | | | | discount to those who complete it. |
| coupon or special order code that gives a product | | | | 14. ) Offer reprint rights to a product you sell, |
| discount, gift or rebate. | | | | perhaps an e-book or special report. |